Roll Zone sells verified physical progress. The club is where
you earn it, the app is where it lives, the hardware is what makes it true. One membership,
five zones, and a record of every hour — signed by the building
itself.
Club · App · Hardware — one unit of value: the verified training hour · Flagship No. 1 — Baku
01 · The gap
The fitness industry keeps no records.
A serious member trains at a grappling club, lifts at a gym, stretches at a
studio, recovers at a spa. Four memberships, four front desks — and not one of them
holds the whole picture — or can prove a single hour of it happened. And a coach is in
none of these prices — gyms sell coaching on top, at $90–300 a month.
The software side has the opposite problem: it writes everything and can verify nothing of it — which is why gamified fitness has a graveyard instead of a category leader.
The sensors are commodity now and the wearable habit is mainstream; what is missing is not technology. Between the building that sees everything and writes nothing, and the app that writes everything and sees nothing, there is a company missing — one willing to be the operator and the software house at once. Roll Zone is that company.
Grappling club$65/ mo · no record
Premium gym$147/ mo · no record
Pilates & reformer$129/ mo · no record
Spa & recovery$59/ mo · no record
Paid separately, today$400/ mo · 0 records
One membership$206
350 AZN a month · all five zones Coach included · one verified record
Two tiers, no blended headline number:
250 AZN ($147) for two disciplines plus Recovery, 350 AZN ($206) for everything, 200 AZN for a child on a dedicated schedule · every class is coached and the coach is inside the
price, where a gym sells one separately at 150–500 AZN · venue figures are
real Baku prices, not round numbers · the saving is the member’s; the retention
is ours
02 · The club
One door. Five zones. Every hour of the day.
A modern dojo, not a gym with extras: a dojo has a standard, a lineage
and a record, and Roll Zone instruments all three. Five zones under one roof,
engineered to want different hours of the same day.
Mats
BJJ and grappling. The soul of the building: gi, no-gi, kids, a competition team.
RZFit
Our own coached S&C. Our programming, our standard — nothing franchised.
Movement
Yoga, pilates, reformer, mobility. This room owns the daylight.
Recovery
Sauna, plunge, float pod, massage — prescribed against load, not sold as spa.
Clubhouse
Juice and protein bar, fight nights on the screen, somewhere to sit.
08:0023:00
19:00The mat hour. Grappling takes the floor.
Drag the hour · occupancy curves are illustrative
At 08:00 the reformer room is full and the mat is empty. By 19:00 it reverses,
and at 21:00 the steam takes the crowd the mat just released. One floor earns like
several because the zones never want the same hour — and the membership is
one line, not five.
The mat is run by Orkhan Abbas, brown belt under Jeyhun Guliyev and
Alexandre Altenburg Odebrecht. That is what makes this a dojo rather than a room
with mats on the floor. Open mat every Saturday, a competition team, and
in-house tournaments whose results land straight in the record. RZFit and Movement have
their own heads, named at the first meeting.
And a deliberate line about who this is not for. A grappler who only wants a mat
can find one in Baku for 90 AZN, and should. Roll Zone is priced for the person who
came for the format — the mat plus the strength work, the recovery prescribed
against it, and the record underneath. That person is rarer and pays more, and the club is
built to a size where he still gets a coach who knows his name.
03 · The app
A game where the character is you.
The RZ app is the half of the club that goes home with the member. Every
verified hour writes progression along five channels — the mat, strength, mobility, recovery, and CRAFT, which is what you give back: teaching, refereeing, seminars — onto an avatar drawn from the member’s own data — instrumentation, not cartoon; the aesthetic bar is a Whoop
readout, not a video game.
GRIPThe mat: sparring rounds, drilling, competition. The grappling core of the record.
AI SenseiA coach in the pocket: briefs the day, prescribes recovery against last night’s load, and answers with the member’s whole history in hand
Quests & seasonsWeekly caps and diminishing returns by design — consistency wins, and recovery and sleep complete quests in full
Clips, signedThe best round is on the member’s phone before they leave the building, tagged by the coach whose name it carries
WearablesWhoop, Oura and the rest connect over OAuth and enrich the record — labelled Connected, never passed off as Verified
The LeagueCompetition is opt-in only. Perfect Weeks scoring — three to five verified sessions covering at least two channels, recovery included — so a healthy week beats a heroic one
Live prototype — tap through it · the avatar is the member, drawn by their own data
04 · What a verified action becomes
Earned in the building. Spent in the building.
RZ XP
Permanent progression along five channels — GRIP, DRIVE, RANGE, RESET, CRAFT.
Cannot be bought, transferred or spent
RZ Rank
Standing in the room, and what you have given back to it. It spans all five channels, not one — a club rank, never a belt, and it never touches one.
Cannot be bought · rules are public
RZ Credits
Closed-loop loyalty. Burned on juice, guest passes, a massage discount, a float, merch, an event.
Not withdrawable, not sellable · not a currency
Credits are the only one of the three that touches money, and every Credit dies
back inside the room — the bar, the float pod, a seminar seat. The
entire loyalty cost, Credits included, is capped at 5% of revenue —
counted at what redemptions cost us, not their menu price — and carried on a ledger
from day one. A closed loop leaks nothing.
19:02Check-in at the gate, confirmed by the camera on the doorVerified
19:05Ninety minutes on the mat. Rounds segmented automatically6 rounds
20:38Coach confirms the session and tags two positions by handSigned
20:38Progression written to the channels this work belongs toGRIP +40 · DRIVE +15 XP
21:00Sauna fifteen, plunge three — prescribed against tonight's load, not chosen at randomRESET +25 XP
21:14Credits issued inside the weekly cap+12 Credits
—Appended to the evidence file behind the next beltOn record
Nothing on this list was self-reported7 of 7 verified
Weekly caps and diminishing returns are deliberate · recovery and sleep count in full · leaderboards compare consistency inside a cohort, never bodies
05 · Why the record is worth anything
The building is the oracle.
Every gamified fitness app dies the same way: points, streaks, levels —
self-reported, unchecked, worthless. Apps in that category gathered millions of users and shut down anyway.
XP nobody verifies is XP nobody pays for.
A club is the thing that checks. The turnstile counts you in, the booking knows your class, the coach signs the session, the bracket does not lie, the camera over the mat
sees every round — the one thing a software company cannot buy and a gym
chain never thought to build.
Presence on the matEvery session on the record without anyone filling in a form
Rounds segmentedThe evening becomes a timeline instead of ninety undifferentiated minutes
Clips to the memberYour rounds, kept and signed. The best one is on your phone before you leave the building
Coach taggingThe coach who ran the round marks what mattered, and that mark carries their name
Level
Proof
Worth
Verified
Check-in, coach, competition, camera vision
Full XP · Credits
Connected
Wearable over OAuth
XP only · no Credits
Evidence
Photo, time and place
Limited XP
Self‑reported
Typed or spoken
Reflection only · nothing
Verified Progress is part of the
membership terms · no cameras anywhere in Recovery or the changing rooms ·
raw video deleted within 30 days · identity is confirmed only against who is checked
into the building, never a global database · minors: stricter rules, no biometrics
· deletion on request
06 · The record
Fourteen months of one member.
Here is the member the system is built to catch. Month twelve: a missed Tuesday. Then a
Thursday. Nothing a front desk would notice — but every verified action lands on one
of five channels, and the drift is flagged four to six weeks before the member disappears, while there is still a conversation to have. Drag the fader
through the fourteen months.
Fourteen months of one constructed member record across five
channels. Attendance starts falling around day 288, the churn flag is raised by day 315, and
the record recovers by day 338 with the RESET lane becoming active for the first time.
Day 001430
Day430Actions / 28d29Churn risk0.07
Drag the fader or the chart · illustrative member record
Rooms can be copied; this record cannot. That flag is the money
— it is how churn here is engineered to sit below a commercial gym's, and churn is the whole
P&L in a membership business.
07 · The network
Powered by Roll Zone.
Own clubs open city by city and stay the reference for the standard. The faster
line needs no construction: an existing gym passes a format audit, RZ fits the
hardware, and the floor connects to the platform. The site keeps its own name
— powered by ROLL ZONE.
Members pay on RZ rails and the site keeps the majority share. Hardware ships
once, at cost plus 10–15% on an open spec — the platform's
profit lives in the share, not in boxes. And compensation is a percentage of collected
subscriptions, never per active member, so a fake member costs a site money instead
of earning it.
One rule keeps the two lines from colliding: where Roll Zone holds
equity, there is no licence fee; where it holds none, there is. A club we design
and run with a partner pays nothing and gives up a share of itself. A floor that stays
entirely its owner’s keeps all of itself and pays for the rails. Nobody is ever asked
for both.
Class
Instrumentation
Rights
A · Reference
Full flagship kit: gates, lockers, cameras
Full Verified · Credits
B · Vision
Cameras + smart equipment
Full Verified · Credits
C · Attested
Smart equipment + coach
XP · no Credits
D · Uninstrumented
Nothing yet
Evidence only
Class is assigned by the platform from live signal health, not by contract
— signals degrade, the class degrades with them, and the member sees it before the
session, not after
01Audit — the floor, the coaches and the format against the RZ standardGate
02Install — cameras over the training floor, smart equipment and zone readers, on an open specCost +10–15%
03Connect — schedule, ledger and app go live on the standardOne platform
04Certify — signals watched live; weak signals demote the class automaticallyClass B
The record travels: train anywhere on the network, the history followsOne ledger
Competitions, seminars and RZ Travel land
in the same schema · territorial protection between partner sites
08 · Why it holds
Two industries can see this. Neither can build it.
A software company cannot
It has no turnstile, no mat, no coach — nothing that can tell the truth about
whether an action happened
So its points stay self-reported, and self-reported points are worth nothing to
the person holding them
Buying a club to fix that means becoming an operator, which is a different company
A gym chain will not
It sells access by the month and has never needed to know what happened inside
Its five rooms belong to five separate P&Ls, so nothing is ever one record
Retention is a renewal email, not a system that notices a person slipping
The ground between those two columns is the whole business. Holding it takes an
operator and a software house in one head — which is why it stays empty.
And the record compounds. A member's third year is worth more to them than their first, it exists nowhere else, and it does not transfer to the gym down the
road. That is the switching cost — earned, not imposed.
It is also the part that travels. What goes to the next city, and the next
partner floor, is the standard and the software. The building stays where it is;
the system does not.
09 · The numbers
One club's math, before the network.
Flagship No. 1: Baku — a city full of gyms, without a single dojo, and the
founder on the ground. The price is anchored on something checkable rather than estimated:
premium gyms in Baku already charge 250 AZN a month for one room, and sell
a coach separately at 150–500 on top. Roll Zone asks the same 250 for two disciplines
plus Recovery, 350 for all five — coach inside. Capital envelope $706k (1.2m AZN) — the figure this conversation
opens on, not a fixed one, because it follows whichever site is signed and on what terms.
Inside it, a twelve-to-eighteen-month operating reserve carried as its own
line, so a slow ramp is survivable rather than fatal. The reserve is its own untouchable line and it covers the gap between opening and the point the club pays for itself — sized on a slow ramp, not the one we expect.
The economics are non-linear by design. Fixed costs are fully covered by roughly member 272 — after that, every member drops about $130 a month straight to
profit, an 84% marginal margin. At the 450-member target the flagship models
≈$277k EBITDA a year, from a line-by-line P&L that opens on
request.
ARPU is still the most fragile number, so it is worth naming. 350 AZN
is 1.4× what a premium Baku gym charges for one room and no coach — the premium
buys four more zones and the coaching, and that is a claim the club has to earn every single
month. What the pricing changes is the shape of the risk: a 20% miss now moves
break-even from 272 members to 342, and 450 members still models 228k AZN of profit.
Under the old 175 AZN plan the same miss put the club under water. The
twelve-to-eighteen-month reserve stays anyway, and stays the line that never gets cut.
The flagship's real product is the playbook: retention cohorts, verified-usage
data, and a standard that installs. Club No. 2 and the partner network open on
written gates, not on optimism.
The club belongs to the company, and so does everything the standard
becomes after it. The platform is already built, so the club’s profit is not
spent writing software — it funds the next floors and, once the company is
self-funding, comes back to shareholders as dividends.
Target at maturity450
Revenue / member$155/ mo
Break even at~272members
Marginal margin84%
150
600
Members450Revenue / mo$69.7kOperating costs$46.6k
Profit / mo+$23.1kProfit / year+$277k
Past break-even: every next member drops ~$130 a month straight to profit.
Drag the members · the model runs on a blended 280 AZN, not on the 350 headline — most members take the 250 tier · operating costs are salaries and rent first, everything else after · converted at 1.70 AZN / USD · the line-by-line model opens on request
10 · The vision
Verified physical identity.
Training formats change and devices change. The loop underneath does not:
I did the work — the system proved it — my history got richer, and it
follows me anywhere the network reaches. Roll Zone owns that loop and
distributes it through clubs: first its own, then everyone else's.
The fitness industry sells access and keeps no records. We sell
membership and keep the one record a member cannot buy twice — their own.
The moat two screens ago rested on one head holding both an operator and a
software house. That head exists: Amil Akhundov designed the club format and
personally built the platform — the app, the AI coach, the verification
pipeline. Three discipline heads — Mats, RZFit, Movement — are on the team before the
doors open, starting with the brown belt who runs the mat. Names on request, and in the
room at the first meeting.
The first close
You invest
$706k1.2m AZN · 20% of Roll Zone
The flagship — lease, build-out, equipment, and an operating reserve carried
as its own untouchable line
20% of the company, not of one room: the club, the platform, the
brand and every floor that connects to the standard afterwards
The equipment park, ~400k AZN at cost, pledged to you
Dividends from the club once it funds itself, pro-rata — and right of first
refusal on club No. 2
The envelope is built line by line — fit-out by square metre,
equipment by supplier quote, reserve sized on a slow ramp. The full estimate opens
with the pack.
I bring
≈$500kplatform, at build cost
The member app and the staff tools
The AI layer — Sensei, the memory stack, recovery prescribed against load
— running on owned GPU hardware
The verification engine — signals into verified sessions, XP, and the
closed-loop Credits ledger
The hardware logic — turnstiles, zone readers, smart lockers, cameras,
site classes A–D, anti-fraud
The brand, the five-zone format standard, the operating playbook — and the
club run day to day
Contributed to the company, never invoiced and never a licence the
club has to pay — the figure is what commissioning this build from scratch
would cost today.
In a normal pre-seed the money becomes salaries and is gone.
Here it becomes a business. The premises are leased, so what this capital builds is
fit-out, an equipment park and a member base — and a club that pays for itself is
what funds everything after it.
Twenty per cent is deliberately of the whole thing. A share of
one club would be a yield: capped, local, and finished the day the club is full. A share
of the company is the club and the standard that installs into other people’s
floors afterwards. The first is a number. The second is a position.
Where every next club comes from
Line
Funded by
Roll Zone’s position
Flagship · Baku
This round
Owned by the company you own 20% of
Clubs 2 and beyond
A partner, club by club
40% of the club for no capital — paid in design, brand, platform and management
Powered by RZ floors
The site’s own owner
A share of collections, no equity
Roll Zone is never diluted for concrete. Every club after the
first raises against itself, on its own partner’s capital — which is why your
20% is not eaten by the rollout it makes possible.
Which makes the risk you are underwriting a legible one.
Whether one premium club fills to 450 members in a city where premium gyms already charge
250 AZN for one room and sell the coach separately. That is a question with an answer, and
the answer arrives long before the network does.
Two things secure it. The equipment park — ~400k AZN at cost
— is pledged to you. And the lease is taken long, notarised and registered,
with the right to assign, which is what keeps the fit-out transferable
rather than stranded in someone else’s walls.
The protection here is a club that works, not what the equipment would fetch
at auction — and that is what the pledge and the assignable lease are for
Three discipline heads share an option pool created before this round
· four-year vesting, twelve-month cliff · closed joint-stock company, settled
before any money moves
The full pack is open
Whitepaper
Line-by-line P&L
Equipment plan
Rollout gates & risks
Ask the hardest question you have about the numbers. The model opens line by
line — including the parts I do not like.
